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BMW adds Alexa Plus to its cars, changing how drivers interact

BMW is turning its cars into rolling AI companions, not just connected appliances. By bringing Amazon’s new Alexa Plus into its next generation of vehicles, starting with the 2026 BMW iX3, the company ...
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BMW Group to integrate Amazon’s next‑gen Alexa assistant in vehicles

The integration aims to offer drivers more complex, contextual and personalised interactions while keeping attention on the road. Credit: Brandon Woyshnis/Shutterstock.com BMW Group has partnered with ...
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BMW Brings Alexa+ to Its Infotainment System–Here’s What It Means

BMW vehicles will be the first to get Amazon’s new AI-based conversation assistant, which does away with fixed keywords for commands. BMW is the first automaker to integrate Amazon’s new Alexa+ AI ...
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BMW Unveils All-New iX3 With Alexa+ AI Assistant and the Heart of Joy in Las Vegas

BMW brought the new iX3 to Las Vegas to show off its innovative technology for the first time. The Neue Klasse model will feature the AI-powered BMW Intelligent Personal Assistant, along with Alexa+ ...