This story was written by Rafat Ali. Alloy Media and Marketing, the NYC-based online youth-focused company, has acquired Takkle.com, a high school sports recruitment website also based in NYC. Takkle ...
Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.) ...