B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

There are many promises about AI. As a pitch consultant, I hear them from agencies, tech vendors, platforms, and others. But for marketers, how can you be sure it will actually deliver once you've ...

RIYADH — The Saudi Investment Marketing Authority, recently created by the Council of Ministers, affirms that it would seek to promote the Kingdom as a global and local investment destination, and ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

RIYADH, Saudi Arabia--(BUSINESS WIRE)--Naif Alrajhi Investment, a premier Saudi investment group, has recently acquired a significant stake in Veyron Marketing, a leading name in Saudi Arabia's ...

Faced with tight marketing budgets, small game publishers must maximise their return on advertising investment (ROIA) – and that's doubly true for indie developers, who might not have a marketing ...

With a shortage of time a problem advisors face every workday as they manage client calls, meetings and everything in between, they might be hard pressed to devote the time and energy to their firm’s ...

With the deadline for the SEC's new marketing rule fast approaching, many industry officials are expressing confidence that financial planners are well prepared for compliance. Processing Content But ...

Seventy-one percent of CMOs believe they lack the budget needed to properly executive their marketing strategy, according to Gartner’s 2023 CMO Spend and Strategy Survey shared with Marketing Dive.