Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

The globally integrated advertising platform Adform announced May 2 its DSP-driven (demand side platform) programmatic campaign technology, which utilizes in-built carbon reduction capabilities, ...

To promote its new electronic vehicle, the Q4 Sportback e-tron, Audi France wanted to create a sustainable digital and video-on-demand campaign. The internet is responsible for producing almost 2% of ...

Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled ...

Luxury auto maker, Audi, is apologizing following the outrage over their latest ad which compares women to used cars. In the ad, a mom is inspecting her son's bride to make sure she's up to par. She ...

Audi has commissioned a third iTV ad from Carlton Active, this time to promote its A4 Avant model. Recent commercials have been for the Audi A2 and the Audi A6, which have been broadcasting on ITV ...