Before Trident and Bazooka, Hubba Bubba and Big League Chew, there was Juicy Fruit. And although gum chewing has recently hit an overall slump, the tasty gum in its signature yellow packaging has been ...

Mars Inc subsidiary Wrigley is investing RUB600m (US$10m) in modernising its manufacturing facility in St Petersburg, Russia, to support the launch of a “Russian-developed” Juicy Fruit chewing gum ...

Chew on this: Juicy Fruit, one of the oldest gum brands, is back on the air for the first time in more than a decade with its own TV commercials. The quirky campaign, created by ad agency DDB Chicago, ...

Wrigley is not OK with you vaping its gum flavors. In a new lawsuit filed last week, Chicago-based Wrigley is accusing Chi-Town Vapers of trademark infringement over its Juicy Fruit and Doublemint ...

Chris Brown, Julianne Hough and Ne-Yo deliver fresh twists to Wrigley’s™ Brands CHICAGO--(BUSINESS WIRE)--The Wm. Wrigley Jr. Company (NYSE:WWY), the world’s No. 1 maker of chewing gum, today ...

Chewing-gum giant Wrigley is overhauling the packaging for Juicy Fruit, Doublemint and other brands. Wrigley gum will soon come in flat, square boxes, replacing the familiar slim rectangle. Big ...