Marketing is a fascinating aspect of business. It's given us awful failures, like "New Coke," but it's also given up epic wins, like the partnership between Shelby American and the Hertz Corporation.

The Mustang that won the first TransAm Championship goes for sale once more. After writing Ford history and putting its mark on American Racing, this 1-in-16 1966 Ford Mustang built by Shelby American ...

Jay Leno's already famous YouTube series is mostly about classic road cars and modern automobiles, including EVs. But once in a while, he welcomes iconic race cars to his garage. Well, the former TV ...