Netflix's foray into sports comes as the company continues to experiment with its monetisation strategies and adjusts pricing in key markets

With the arrival of February, the road to Wrestlemania officially kicks off with the first Premium Live Event of the year, the Royal Rumble. Most of the live events will deal with the fallout of the Rumble as the WWE superstars begin their preparations for Wrestlemania 41 in Las Vegas. An exciting month awaits.

On the January 6th episode of WWE Raw, The Rock thanked Netflix CEO Ted Sarandos for putting WWE on the platform. During the Netflix fourth-quarter earnings call (via Investing ), Sarandos commented on WWE's start on the streaming service.

Despite not debuting on the platform until 2025, WWE was a major topic of discussion on Tuesday’s Netflix 2024 fourth-quarter earnings call. Netflix Co-CEO, President & Director Ted Sarandos said

Well, in the opinion of Netflix CEO Ted Sarandos, the acquisition has been a resounding success, as he explained on the company’s fourth-quarter earnings call. “WWE is off to a great start. Our first week,

The WWE partnership with Netflix is in full swing, as Monday Night Raw continues to post strong numbers on the platform. WWE continues to rank in the Top 10 for the streaming service in the United States and in several countries internationally.

The premiere episode of WWE Raw on Netflix got some of the show’s best numbers in years. According to the data Netflix posts via their TUDUM site/newsletter, Jan. 13’s second episode racked up 3.7 million views.