While we had hoped to create a bold and buzzworthy brand launch campaign, we missed the mark,’ BOS Nation said in a statement ...

The new BOS Nation FC women's soccer club apologized to transgender people for a branding announcement that included the ...

BOS Nation Football Club’s “Too Many Balls” campaign, which the organization initially anticipated would attract fans, came ...

Billboards around town took down the copy, a video was removed from the team and NWSL’s websites, and the toomanyballs.com ...

The National Women's Soccer League expansion team in Boston apologized on Wednesday for a "Too Many Balls" marketing campaign ...

We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create ...

Boston’s NWSL team, BOS Nation, unveiled its new name and branding and then a day later it was apologizing for those ads and scrubbing them from the internet.

The US National Women’s Soccer League (NWSL) expansion team in Boston apologized on Wednesday for a “Too Many Balls” ...

The 15th NWSL team, announced in September 2023 as one of two expansion teams joining the league in 2026, will be called BOS ...

Boston’s new National Women’s Soccer League team apologized on Wednesday for a branding campaign accompanying the team’s new ...

The new women's soccer franchise will begin play in 2026, and with a cheeky campaign, the ownership group wants to make clear ...

The National Women’s Soccer League expansion team in Boston has apologized for a “Too Many Balls” marketing campaign that ...