Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

The international public’s sudden taste for matcha has increased demand by so much that the global market is expected to ...

A NEW TikTok health craze is hitting Aldi shelves — and it’s only £1.49. Shoppers are raving about the budget supermarket’s ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

Keith Lee visited Indonesian restaurant Gado Gado, soul food cart Kee's Loaded Kitchen and Cheese & Crack Snack Shop.

While matcha originated in Japan, its consumption has grown significantly in the U.S. over the years. Furthermore, statistics ...

Matcha is a type of green tea made by taking young leaves and grinding them into a powder. It boasts plenty of health benefits like helping fight diabetes, heart disease and some infections, according ...