News

"She smiled and said, 'Well done, so far. I'm so proud of you,'" he said. "That coffee wasn’t perfect, but it was the best ...
Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...
By putting their people first, Starbucks is making an investment that should pay off over time.
Starbucks CEO Brian Niccol talks with NBC News' Hallie Jackson about how the coffee company is planning to keep ...
We got an advance tasting of Starbucks' upcoming Brown Sugar Strato Cappuccino and four menu items still in testing at ...
Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.
Some brands went too far in their bid to cater to takeout customers. Consumers still want great in-store experiences, even ...
The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.
In this video, Motley Fool contributor Jason Hall explains why he believes Starbucks (NASDAQ: SBUX) is primed to outperform ...
The company is giving managers more say in new product and operations tests at an early stage. It is also giving them more ...