Sony, Honda

Sony/Honda's Afeela 1 EV is here, can it compete with Tesla?
The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.
Sony and Honda’s EV goes on sale this year, starts at $89,900
But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.
Afeela EV: Sony and Honda Finally Set a Price and Start Taking Orders
Sony and Honda's joint-venture electric sedan made its debut during CES 2020.
Sony's first EV starts at $89,900, and ships mid-2026
Sony's foray into electric cars, the Afeela 1, is now available to pre-order. Bookings are now open in California, with the Origin trim starting at US$89,900, and the Signature trim at US$102,900.
Sony focuses on its Afeela EV and a whole lot of anime
Sony’s recently made a point of using CES to highlight the synergies it sees between its technology arms and its presence in the entertainment industries, and 2025 was no different. The biggest hardware rundown this year was further detailing of its much-teased Afleela EV,
Sony Honda Mobility will use a direct-to-consumer model to sell its pricey Afeela 1 EV sedan
Honda EV joint venture will forgo using a dealer network to distribute its Afeela 1 midsize battery-electric sedan in favor of online sales.
Sony-Honda Afeela EV drops at CES with shocking $89,900 price; reservation open
The EV will be available in "two trims," as per Sony, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features, according to a company press release. The tech titan has also announced online reservations through the AFEELA website with a fully refundable reservation fee of $200.
Sony and Honda’s Afeela electric car will start at $89,900
Afeela is starting to become a little bit more than just a feeling. The electric vehicle, which is a joint venture between Sony and Honda, is finally available for preorder. And it only took five years to get here.
The Sony-Honda Afeela EV Will Start At $102,900, Arrive In Mid-2026
The Afeela 1's debut model, the Signature series, will start at $102,900 and deliveries are slated to start in mid-2026. If that's a bit too steep for you, consider waiting until 2027 for the Origin trim. That one is only going to be $89,900. Refundable reservations will be taken online for $200 .
Honda And Sony’s Afeela 1 EV Starts At $89,900, First Deliveries In 2026
The two companies say the Afeela 1 “pursues an interactive relationship between people and vehicles” and will reach the hands of customers in mid-2026. It’s not cheap. Afeel
CES 2025: From its first EV to content creation tools, Sony showcases its new advanced tech
During the Sony Group’s keynote press conference at CES 2025, multiple new advanced tech products were unveiled. View on ...
Pre-orders open for $100,000 Sony EV – but only in one US state
That’s the price of the entry-level car, called Origin, which carries an estimated delivery date of 2027. The pricier Afeela ...
Sony-Honda Afeela EV: A Built-In PlayStation 5 To Battle China's Best
You may recognize this concept—Sony and Honda debuted it at CES 2024, with customer orders set to open this year. Afeela has ...