Cinema United CEO Michael O'Leary talks about the outlook for movie theaters, the addition of Amazon as a theatrical player, and explains the NATO name change.

But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon.

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted ...

The National Association of Theatre Owners, aka NATO, will now be known as Cinema United going forward. It’s a big name change for the trade org, with one of the reasons behind the change ...

But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National Association of Theatre Owners. But now no one needs to be confused. NATO, the ...