The Corporate site for Scotland's National Tourism Organisation ...
WEBWelcome to VisitScotland's corporate website. VisitScotland is the national tourism organisation for Scotland. We support the responsible growth of the tourism and events sector so that the whole country benefits. Our corporate website brings you the latest industry news and advice, research and opportunities available to help our sector thrive.
About VisitScotland & Our Role in Scottish Tourism
WEBInformation about VisitScotland. Our aim is to benefit Scotland by growing the value of tourism and events. We want to drive the visitor economy and create better places for people to live, work and visit. We do so through our marketing, industry development, and events work. In this section of the website, you’ll find details about who we ...
Scottish Tourism Statistics & Research | VisitScotland.org
WEBThis allows Scottish tourism to meet the challenges of today’s marketplace. You can benefit from this research as it informs you of: developing trends in the tourism sector. current industry performance. visitors’ attitudes and experience of Scotland. characteristics of domestic and international visitors. View some of our key research studies.
How Visitors Travel To And Around Scotland I VisitScotland.org
WEBPre-nesters were more likely to travel by public transport driven by environmental concerns, cost, and not having access to a car. In 2023, the majority of visitors who were using a car were using a petrol or diesel vehicle (84%). Although 12% were using hybrid vehicles, only 2% were driving pure electric vehicles for travelling around Scotland.
Scotland Visitor Survey 2023 summary - News | VisitScotland.org
WEBSep 17, 2024 · In April, we published the first phase our Scotland Visitor Survey 2023. This week we've published further information as part of phase two to include information on attractions, activities and events. This is an extensive piece of research which ran from March – October last year. Over 11,500 face to face interviews were conducted and a ...
What We Do - About Us | VisitScotland.org
WEBIt covers the work we will carry out to enable Scotland to be a leader in 21st century tourism with a thriving, responsible visitor economy. Our strategic framework. Find out information on what VisitScotland does, who we work with & how we work together, marketing activities, advice, events, partnership initiatives & more.
Culture & Heritage - Tourism Research | VisitScotland.org
WEBIt's the founding language of Scotland, associated with a rich heritage of music, folklore and culture. Results from the Scotland Visitor Survey 2023 highlight that: 28% of visitors agreed that "finding out more about Scottish Gaelic language and culture enhanced my visit". This rose to 46% for our long haul visitors.
Keep Scotland Unspoiled - News | VisitScotland.org
WEBMar 31, 2022 · Keep Scotland Unspoiled will use social media, local radio and digital marketing to educate, inspire and inform people about issues such as water safety, fire safety, dog control and the need to adhere to the Scottish Outdoor Access Code. As part of our efforts this year to reach younger audiences, we’re working with some of Scotland’s top ...
Why people choose Scotland - VisitScotland.org
WEBA holiday spent in Scotland offers numerous reasons that justify it as a consistently excellent destination choice. Think of the richness of our landscape, the history and culture of our cities, and all the individual experiences found in between. It’s not hard to guess why people are so attracted to our country.
Visitors to Scotland - Interests & Activities | VisitScotland.org
WEBScotland Visitor Survey 2023. In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only. Information on the background, methodology, and key highlights are available on our main visitor survey page. Browse the Scotland Visitor Survey 2023.