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YouTube Shorts: A trillion views, billions in ad revenue
WEBAug 30, 2024 — A million seconds is roughly 10 days, a billion seconds is around 32 years, while a trillion seconds is around 31,689 years. To quote a current US presidential candidate, that’s huge. Just in Q1 ...
Aer Media Group launches Fluttr - exchange4media
WEBDec 8, 2022 — Aer Media Group has launched Fluttr, a technology platform for the influencer marketing industry. Fluttr is a highly automated and data-driven system that will solve for two key constraints of ...
Industry veteran Yazdi Sodawaterwala no more - exchange4media
WEBby e4m Desk Published: Sep 2, 2024 1:44 PM |2 min read. Industry leader Yazdi Sodawaterwala passed away last week. Yazdi Sodawaterwala was the Head of Distribution and Marketing at Telebrands ...
Parle Agro launches SMOODH Lassi with Varun Dhawan
WEBby e4m Staff Published: Sep 4, 2024 11:59 AM |1 min read. Parle Agro has launched SMOODH Lassi. This launch is backed by an extensive multi-channel campaign, featuring brand ambassador Varun ...
Amway appoints Amrita Asrani as Chief Marketing Officer
WEBby e4m Desk Published: Sep 5, 2024 11:27 AM |1 min read. Amway has roped in Amrita Asrani as Chief Marketing Officer, as per her LinkedIn update. Prior to this, Amrita Asrani was with Reckitt for ...
Natalie Cummins named CEO of EssenceMediacom UK
WEBby e4m Desk Published: Sep 3, 2024 12:24 PM |1 min read. Natalie Cummins, the former Chief Executive Officer of Zenith UK, has been appointed as CEO of EssenceMediacom UK. Cummins updated her ...
Coca-Cola’s ‘Share A Coke’ ad comes to India - exchange4media
WEBApr 17, 2018 — by exchange4media Staff Published: Apr 17, 2018 5:53 PM |3 min read. Coca-Cola India has unveiled a new ad campaign for its recently launched ‘Share A Coke’ initiative. #ShareACokeIndia is the ...
GroupM elevates Richard Hartell to CEO of EssenceMediacom US
WEBby e4m Staff Published: Sep 6, 2024 12:03 PM |4 min read. GroupM, WPP’s media investment group, announced the elevation of Richard Hartell as CEO of EssenceMediacom U.S. Effective immediately ...
Driving marketing strategies with data analytics: Now and beyond
WEBSep 6, 2024 — Data analytics helps businesses predict future trends, market demand, and potential challenges by analysing data and market conditions to understand needs and tailor marketing strategies. 2 ...