Demand Gen Report - The Latest B2B Marketing News & Trends
WEBThe line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate between the two strategies. While ABM was once seen…. Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique ...
Latest - Demand Gen Report
WEBChampion Raises $3.3M To Enhance Customer-Led Growth. Champion, an AI-powered customer advocacy platform, closed an oversubscribed $3.3 million seed founding round. The company plans to…. Financial News September 4.
Reports - Demand Gen Report
WEB2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources. More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…. What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization.
2024 Demand Generation Benchmark Survey: The Renaissance Of …
WEBDemand generation strategies are no longer just teetering on the precipice of change: They’re fully plummeting to the bottom of the ravine. While that metaphor might be a touch on the dramatic side, there’s no denying that practitioners need to reinvent their demand gen strategies as Chrome and other web browsers started the long-awaited phase-out […]
2022 Demand Generation Benchmark Survey: Marketers …
WEBAs the light at the end of the Covid-19 pandemic tunnel keeps flickering, expectations for driving growth in 2022 are growing — bringing along a push for increased pipeline performance and accountability. Based on insights gathered from the “2022 Demand Generation Benchmark Survey,” marketers are planning to ramp up the support for their …
"State Of" Guides - Demand Gen Report
WEBA marketing strategy that operates on a jerry-rigged lead generation program is akin to a…. "State Of" Guides. State Of Brand Vs. Demand Marketing: Synergize, Don’t Separate. Brand and demand marketing are distinctly different, yet incredibly complementary: Brand focuses on building awareness…. "State Of" Guides.
Research - Demand Gen Report
WEB2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase. An adept content marketing strategy is one that is treated as a living document —…. Research.
Blog - Demand Gen Report
WEBAmidst Content Boom, 91% Of Leaders Report Growing Budgets; 92% Anticipate Content Production Increases. 91% of B2B marketing leaders anticipate budget increases, which will ultimately increase content production by 3X to 5X,…. Blog July 3. Load More.
2022 Content Preferences Survey: B2B Buyers Crave Concise, …
WEBWhile content has always been an important part of a strong marketing strategy, it became invaluable during the pandemic. Amidst stay-at-home orders and canceled events, B2B buyers became reliant on online content to stay connected and research potential purchases — and it’s a trend that’s here to stay. According to new research, 55% of …
New Year, New Demand Gen Report: Introducing The Revamped …
WEBMar 11, 2024 · New Year, New Demand Gen Report: Introducing The Revamped Website. Published: March 11, 2024 Author: Kelly Lindenau. If you’ve spent any time on the Demand Gen Report website in the past year, you probably (definitely) noticed it was lacking in some areas and overdue for a refresh. Well, I’m thrilled to announce DGR 4.0 is finally here!